811 East Las Olas Boulevard
Fort Lauderdale, Florida
Visit Fort Lauderdale’s most complete Lingerie Shop. Robes, Gown, Petticoats, Slips, Bras, Girdles, Hosiery, At-Home Wear, and Boutiques.
Kenneth Twaddell & Associates, Ft. Lauderdale, Fla.
Dexter Press
15806-C
You are cordially invited to visit our new lighting fixture showroom to see a magnificent display of lighting fixtures and lamps; The best in lighting.
STUART C. IRBY CO.
Wholesale Electric Supplies
815 South State Street
Jackson, Miss.
Easton Photo Reproductions
C-16016
This glorious scorecard is from the first game of a doubleheader between the San Francisco Giants and the Philadelphia Phillies on August 21, 1959 at Connie Mack Stadium in Philadelphia. Here is the box score.
The game featured 6 future Hall of Famers -Willie Mays, Willie McCovey, Orlando Cepeda, Robin Roberts, Richie Ashburn and Sparky Anderson (as a manager). The Giants won the game 6-0. The Giants would go on to finish the season with an 83-71 record. The Phillies would end up with a dreadful 90 losses and finish at the bottom of the National League standings.
The scorecard contains great local ads for car dealerships, service stations, restaurants, appliance stores and hot dogs as well as products fromPhilco, Coca-Cola, Kent cigarettes, Canda Dry, Seagram’s, Winston and Camel cigarettes, Schmidt Beer, Sealtest and Ortlieb’s Beer “The Wet Beer.”
It’s time for the 5th batch of recipes featured on matchbooks advertising Hunt’s Tomato Sauce. (Volume 1 – Volume 2 – Volume 3 – Volume 4). This batch includes two different version of Sweet & Sour Pork, Steak and Potato Rolls and a very 1963-style recipe called Stuffed Cabbage Rolls.
Sweet-Sour Pork (1963)
3 lb. pork, cut in bite-sized pieces
3 tbsp. soy sauce
1 clove garlic, minced
1/4 tsp. ginger
1/3 cup vinegar
1/3 cup brown sugar
3/4 cup pineapple tidbits and juice
3 – 8-oz cans Hunt’s Tomato Sauce
Lightly brown pork in large skillet. Add remaining ingredients. Cover and simmer 45 minutes.
Steak and Potato Supper (1960)
1 1/2 lbs. round steak, cut into serving-size pieces
1/3 cup flour
2 Tbsp. Wesson, pure vegetable oil
4-6 small potatoes, peeled or 2 to 3 larger potatoes, cut in half.
1 small onion, chopped
2 Tbsp. chopped parsley
1/2 Tsp. Salt
1/8 Tsp. Pepper
2 8-oz cans Hunt’s Tomato Sauce
Dredge steak in flour. Brown well on both sides in hot Wesson. Place meat in a 1 1/2 quart casserole. Pour off excess fat. Scrape up browned dippings left in pan and add to meat. Arrange potatoes with meat. Sprinkle onion, parsley, salt and pepper over all and add Hunt’s Tomato Sauce. Cove and bake at 350 degrees for 1 1/2 hours. Makes 4 generous servings.
Steak and Potato Supper (1963)
1 1/2 lbs. round steak, cut into serving pieces
1/3 cup flour
2 Tbsp. Wesson, pure vegetable oil
3 medium potatoes, pared and quartered
1 small onion, chopped
2 Tbsp. chopped parsley
1/2 Tsp. Salt
1/8 Tsp. Pepper
1/2 cup water
2 8-oz cans Hunt’s Tomato Sauce
Dredge steak with flour. Brown well on both sides in hot Wesson. Add remaining ingredients. Cover, simmer 1 1/2 hrs, or until done. Makes 4 servings.
Stuffed Cabbage Rolls (1963)
12 large cabbage leaves
1 1/4 lb. ground beef
2 tsp. Salt
1/2 Tsp. Pepper
1 cup cooked rice
1 small onion, chopped
1 egg
1/2 tsp. poultry seasoning or thyme
2 Tbs. Wesson
2 8-oz. cans Hunt’s Tomato Sauce
1 Tbsp. Lemon Juice or Vinegar
1/4 cup water
Cover cabbage leaves with boiling water and let stand for 5 minutes or until limp; drain. Combine next 7 ingredients. Place equal portions of meat mixture in center of each leaf. Fold sides of each leaf over meat; roll up and fasten with toothpicks or string. Brown in hot Wesson in very large skillet. Pour in Hunt’s Tomato Sauce. Combine sugar, lemon juice and water. Stir in tomato sauce. Simmer covered, one hour, basting occasionally. Makes 6 servings.
This is Roller Skating! Well, it’s actually a late 1960s booklet published by the Roller Skating Rink Operators Association of America (RSROAA) about roller skating. The 24 page booklet, which someone ran over with a roller skate, features everything you need to know about having a good time roller skating and drinking a Coke. It’s the real thing.
Welcome back to the fourth installment of Hunt’s Tomatoes recipes features on matchbooks from the late 1950s/early 1960s.
This first recipe for something called Tomato Luncheon Quickie sounds like an abomination that some canned lunch meat scientist concocted in a lab under a bridge. The other recipe(s) is for a staple of early 1960s meat consumption, Swiss Steak.
TOMATO LUNCHEON QUICKIE (1960)
1 – 12oz. can of luncheon meat
1 – 8oz. can Hunt’s Tomato Sauce
1 cup cooked mixed vegetables
Dash of Worcestershire Sauce
1/2 cup grated American Cheese
Cut the luncheon meat in 8 slices, length wise. Place in a shallow baking dish. Blend Hunt’s Tomato Sauce with vegetables and Worcestershire sauce. Pour over meat. Sprinkle in moderately hot oven (350 F) until hheated through, about 15 minutes. Makes 4 servings.
SWISS STEAK (1960)
1 1/2 lbs. of chuck steak, 1 inch thick
2 Tbs. flour
1 1/2 tsp. salt
1/4 tsp. pepper
1 onion, sliced
3 tbs. Wesson, pure vegetable oil
1 – 8-oz can Hunt’s Tomato Sauce
1 cup water
1 cup frozen or canned peas.
Cut steak into four pieces. Mix flour, salt and pepper. Pound into steak with edge of plate. Cook onion in hot Wesson until Golden. Push to side of pan. Brown meat slowly on both sides; cover with onions. Add Hunt’s Tomato Sauce and water; blend. Heat until bubbling well. Cover tightly, lower heat and simmer 2 hours or more, until meat is very tender. Add peas 10-15 minutes before serving. Serves 4.
SWISS STEAK (1963)
1 1/2 lbs. of chuck steak, 1 inch thick
2 Tbs. flour
1 1/2 tsp. salt
1/4 tsp. pepper
1 onion, sliced
3 tbs. Wesson, pure vegetable oil
1 – 8-oz can Hunt’s Tomato Sauce
1 cup water
1 cup cooked peas.
Cut steak into four pieces. Mix flour, salt and pepper, pound into steak with edge of plate. Cook onion in hot Wesson until Golden, in large skillet that has a tight lid; push to one side. Brown meat slowly on both sides over low heat; cover with onions. Stir in Hunt’s Tomato Sauce and water; heat until bubbling. Cover, simmer 2 hours or until meat is tender. Add peas 15 minutes before serving. Serves 4.
This Hamm’s beer ad, featuring the Hamm’s bear, was inside the official guide of the World’s Fair.
Yesterday I shared a dozen matchbook covers advertising the Yellow Pages service but did you know that Chicago also had a different classified directory service called the Red Book? These covers, from the 1940s or 1950s (?), advertise the services that Red Book could provide. As the inside of one the matchbooks states:
You’ll find Red Books…in hotels and cigar stores…railroad and subway stations…ball parks and drug stores…and, of course, in homes and in offices. Remember – If you’re near a telephone, you’re near a Red Book! Use it to find “Where to Buy It.”
The Red Book is quick and easy. Use it today.
In a simpler time, companies had to advertise their businesses in the Yellow Pages. But how did the Yellow Pages advertise themselves? These 12 matchbook covers from over a 30-year span show how the service was advertised. Did you know there was even a Yellow Pages for Funeral Directors? Have you met Wolley Segap (Yellow Pages sort-of spelled backward), the short-lived mascot that came to your rescue?
Back in the late 1950s and early 1960s General Electric released a series of ads hyping their line of “New Departure” In the ads, potential products of the near future were made possible by New Departure. The future was a utopia of easy to use products/services that made “modern” life a breeze.
