Look In The Red Book

Yesterday I shared a dozen matchbook covers advertising the Yellow Pages service but did you know that Chicago also had a different classified directory service called the Red Book? These covers, from the 1940s or 1950s (?), advertise the services that Red Book could provide. As the inside of one the matchbooks states: You’ll findContinue reading “Look In The Red Book”

Wolley Segap To The Rescue

In a simpler time, companies had to advertise their businesses in the Yellow Pages. But how did the Yellow Pages advertise themselves? These 12 matchbook covers from over a 30-year span show how the service was advertised. Did you know there was even a Yellow Pages for Funeral Directors? Have you met Wolley Segap (Yellow PagesContinue reading “Wolley Segap To The Rescue”

Koala Inns

Stay with the Frugal Bear! That was the motto of a chain of motels located in the Northeast known as Koala Inns. Koala was another budget motel franchise that sought to entice budget-conscious travelers by providing luxury at a low price. The first Koala Inns location opened in Windsor Locks, Connecticut near Bradley International Airport onContinue reading “Koala Inns”

Thrifty Scot Motels

Thrifty Scot was a chain of motels across the Midwest. The first location opened on May 13, 1973 in St. Cloud, Minnesota. The chain was started by real estate developers Cy and Dan Brutger and within a few years the chain of no-frills, budget motels thrived. I know that there were at least 28 andContinue reading “Thrifty Scot Motels”

Hunt’s Matchbook Recipes, Vol. 3

The third installment of the Hunt’s Tomatoes Matchbook Recipe series featured a Tomato Soup and tossed spaghetti. Both recipes reek of 60s blandness but who knows, maybe they’re good? TOMATO SOUP (1963) 2 Tbsp. Wesson, pure Vegetable Oil 1/4 cup diced onion 1/4 diced carrot 1/4 diced celery 2 8-oz. cans Hunt’s Tomato Sauce 1/2Continue reading “Hunt’s Matchbook Recipes, Vol. 3”

Hunt’s Matchbook Recipes, Vol. 2

Here are two more Hunt’s Tomato Sauce matchbook recipes. These two are from 1963. You can almost taste the early 60s. VEGETABLE SOUP (1963) 2 Tbs. Wesson, Pure Vegetable Oil 2 Tbs. Butter 1 cup Chopped Leeks 1/2 cup Chopped Onions 2 Cloves Garlic, Minced 1 Cup Sliced Carrots 1 Cup Chopped Potatoes 1 Cup PeasContinue reading “Hunt’s Matchbook Recipes, Vol. 2”

Tony Sapp’s Club Black Magic – Las Vegas, Nevada

Club Black Magic originally opened on the corner of Bond, now known as Tropicana Ave & Paradise Rds. (4817 Paradise Road to be exact) on August 18, 1954 and would remain until 1968, when Camille Castro, “a stylish and flamboyant European Lesbian,” would purchase the club and rename it Le Bistro. For most of theContinue reading “Tony Sapp’s Club Black Magic – Las Vegas, Nevada”

Hunt’s Matchbook Recipes: Volume 1

I recently obtained more than 100 Hunt’s Tomato Sauce recipe matchbooks from 1957-1963. I thought it’d be fun to share the images and the recipes over a series of posts. I haven’t had the audacity to try any of these recipes, but if/when I do I will post the results WESTERN CHUCK SUPREME (1963) 3Continue reading “Hunt’s Matchbook Recipes: Volume 1”

Oliver Hotel – South Bend, Indiana

“The Best and Most Magnificent Hotel in Indiana, one of the finest in the United States, and the Best In Any City of 40,000 Inhabitants in the World.“ James Oliver, one of America’s most influential inventors and industrialists was born on August 28, 1823, to George Oliver, a shepherd, and Elizabeth Irving, his wife, inContinue reading “Oliver Hotel – South Bend, Indiana”

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