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Look In The Red Book

Yesterday I shared a dozen matchbook covers advertising the Yellow Pages service but did you know that Chicago also had a different classified directory service called the Red Book? These covers, from the 1940s or 1950s (?), advertise the services that Red Book could provide. As the inside of one the matchbooks states: You’ll find […]

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Wolley Segap To The Rescue

In a simpler time, companies had to advertise their businesses in the Yellow Pages. But how did the Yellow Pages advertise themselves? These 12 matchbook covers from over a 30-year span show how the service was advertised.┬áDid you know there was even a Yellow Pages for Funeral Directors? Have you met Wolley Segap (Yellow Pages […]

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