Yesterday I shared a dozen matchbook covers advertising the Yellow Pages service but did you know that Chicago also had a different classified directory service called the Red Book? These covers, from the 1940s or 1950s (?), advertise the services that Red Book could provide. As the inside of one the matchbooks states:
You’ll find Red Books…in hotels and cigar stores…railroad and subway stations…ball parks and drug stores…and, of course, in homes and in offices. Remember – If you’re near a telephone, you’re near a Red Book! Use it to find “Where to Buy It.”
The Red Book is quick and easy. Use it today.