Wolley Segap To The Rescue

In a simpler time, companies had to advertise their businesses in the Yellow Pages. But how did the Yellow Pages advertise themselves? These 12 matchbook covers from over a 30-year span show how the service was advertised. Did you know there was even a Yellow Pages for Funeral Directors? Have you met Wolley Segap (Yellow Pages sort-of spelled backward), the short-lived mascot that came to your rescue?

Yellow Pages (15)

Yellow Pages (42)Yellow Pages of Funeral Directors