Baer’s Home Outfitters was located at 313 S. Michigan St. in South Bend, Indiana. Founded in 1945 by Melvin and Lucille Baer, the store was a popular home furnishings place for quite a few years in downtown South Bend. Baer’s left Indiana years ago but is still going strong with 16 different showrooms in Florida.
This 1967 Christmas mailer is from the Winter of 1967 and is a great glimpse into 1960s interior design and furniture.
Find fact, I currently own two of the items listed in this catalog.