Sambo’s 1975 Directory

Sambosphotos.com

Sambo’s. The casual dining chain with the controversial name opened on June 17, 1957 in Santa Barbara, California.Sam Battistone Jr. & Newell Bohnett (the restaurant name is a combination of the Sam and the Bo from Bohnett) established the restaurant with one goal in mind – cheap 10 cent coffee and a good breakfast. They succeeded.

sambos

The first restaurant a great success and more restaurants followed. In 1958 a second Sambo’s opened in Sacramento, California would see for more locations by the end of 1959. By the time 1963 ended there over 20 locations in the West. At the end of the 1960s there were more than 100 locations. By the time this booklet was printed there were 712 restaurants nationwide.

However, their name was/became controversial. The Story of Little Black Sambo is a 1899 children’s book by Helen Bannerman. The controversial story is about a dark-skinned South Indian. The boy in the story would be one of, if not the, symbol that eventually came to be THE “pickaninny” stereotype Sambo’s used a version of the boy from the book as their mascot.

Controversy was not there at first, but as the franchise expanded, the name became a problem. As Sambo’s as their murals depicting the boy reached cities that had seen civil unrest, the name and mascot were seen as racist stereotypes of a bygone era. Lawsuits were filed in multiple states, the NAACP got involved.

The Daily Beast writer Andrew Romano wrote a great article about the history of Sambo’s and this excerpt explains the demise of the chain:

Publicly, Sam Battistone Sr.’s son, Sam D. Battistone, refused to cave. As one Ohio judge put it, depriving Sambo’s of its famous name would strike “a mortal blow” against the company. But Battistone and his fellow executives were clearly concerned, launching “an educational process to convince consumers Sambo’s is anything but racist.” In the South, Sambo’s eventually decided to rechristen itself No Place Like Sam’s; the name Jolly Tiger started appearing on locations throughout the Northeast. At certain branches, historical photographs of the local community began to take the place of “Sambo’s tale” murals on the walls.
But it was too little, too late. The sad fact is, Battistone, Sr. and Bohnett weren’t racists; they were just businessmen who seized on a branding opportunity—then wound up on the wrong side of history.
Meanwhile, unrelated legal and financial challenges were already chipping away at the company’s foundation. In 1979, 600 managers walked out after Sambo’s restructured its managerial program. Battistone’s successor was charged with funneling company money into a cattle-ranching scheme. Health code violation fines followed. So did a jingle lawsuit from Dr Pepper and several additional suits from the SEC. The racial controversy undoubtedly hurt Sambo’s brand, especially in the Northeast. But it’s unlikely that a more innocuous name would have saved Sambo’s from financial ruin. By 1982, most of the restaurants had been sold and the corporation was forced to file for bankruptcy.

This directory is from 1975, one the last years of expansion for the chain. At one point there 1,117 locations nationwide. Maybe at some point if I find a later directory I will include every single one. For now, these are the locations as of the printing of this 1975 directory.

Green Font = Still Sambo’s
Blue Font = Building still standing
Red Font = Building gone

ALABAMA

BIRMINGHAM
316 Valley Ave. (torn down around 2012)
DOTHAN
825 W. Main St. (not sure if the address is wrong in the book but I can’t figure out where it was)
GADSDEN
2108 Rainbow Dr.
HUNTSVILLE
3790 University Dr.
MOBILE
2375 Airport Blvd
TUSCALOOSA
3610 McFarland Ave.

ARIZONA

CASA GRANDE
1202 E. Florence Blvd.
GLENDALE
4372 W. Olive St.
KINGMAN
2831 E. Andy Devine Ave.
MESA
6813 E. Apache Trail
NOGALES
2206 Tucson Highway (not sure where)
PHOENIX
2720 W. Camelback Rd.
101 E. McDowell Rd.
10436 N. 32nd St.
2927 E. Indian School Rd.
3416 W. Thomas Rd.
2302 Bell Road
PRESCOTT
1235 E. Gurley St.
SCOTTSDALE
4360 N. Scottsdale Rd.
SIERRA VISTA
2290 E. Fry Blvd.
TEMPE
1020 E. Apache Blvd.
TUCSON
902 E. Broadway
7280 W. Drachman
5460 E. Speedway Blvd.
WINSLOW
725 W. 3rd St.
YOUNGTOWN
11121 Grand Ave.
YUMA
2951 Fourth Ave.

ARKANSAS

FAYETTEVILLE
4143 North College Ave.
FORT SMITH
5111 Rogers Ave. (Maybe?)
LITTLE ROCK
2815 Cantrell Rd.
8107 Geyser Springs Rd.
NORTH LITTLE ROCK
4701 John F. Kennedy Blvd.

CALIFORNIA

ALAMEDA
1919 Webster St.
ANAHEIM
1100 W. Katella St.
2110 S. Harbor Blvd.
605 S. Brookhurst
ARROYO GRANDE
775 El Camino Real
ATASCADERO
6910 El Camino Real
AUBURN
13365 E. Lincoln Way
AZUSA
855 E. Alosta Ave.
BAKERSFIELD
3939 Ming Ave.
354 Oak St.
1736 Union Ave.
BANNING
3285 W. Ramsey St.
BARSTOW
1311 E. Main St.
BLYTHE
9266 Highway 60

10331478043_2d84e90940_b
Blythe, California

BUELLTON
321 McMurray Rd.
BUENA PARK
8525 Beach Blvd.
CAMARILLO
1620 E. Daily Dr.
CAMPBELL
1461 W. Campbell Ave.
CANOGA PARK
22200 Sherman Way
CARMEL
Rio Rd. at Highway 1
CARMICHAEL
7201 Fairoaks Blvd.
CARPINTERIA
1114 Casistas Pass Rd.
CASTRO VALLEY
3360 Castro Valley Blvd.
CHICO
1910 Esplanade
CHINO
12193 Central Ave.
CHULA VISTA
303 Broadway
CITY OF COMMERCE
5850 South Eastern Ave.
CITY OF INDUSTRY
17200 E. Railroad St.
CLAREMONT
710 S. Indian Hill Rd.
CONCORD
1680 Willow Pass Rd.
CORONA
4714 Green River Dr.
CUPERTINO
10358 S. Saratoga-Sunnyvale
DAVIS
255 2nd St.
DOWNEY
7954 Imperial Highway
EL CAJON
1104 Fletcher Parkway
EL CENTRO
609 N. Imperial
EL MONTE
3431 North Peck Rd.
EUREKA
5th & Broadway
FAIRFIELD
2190 N. Texas St.
FOUNTAIN VALLEY
16205 Brookhurst St.
FRESNO
831 Van Ness Ave.
1574 Blackstone Ave.
460 E. Shaw Ave.
FULLERTON
3920 N. Harbor Blvd.
GARDEN GROVE
7942 Garden Grove Blvd.
GILROY
6120 Monterey St.
GOLETA
5934 Calle Real
GRANADA HILLS
17921 Chatsworth St.
HANFORD
330 S. 11th Ave.
HAYWARD
255 W. Jackson St.
HEMET
1380 E. Florida
INDIO
83254 Highway 99

16422962861_e30b3827e7_z
Indio, California

INGLEWOOD
1051 S. Prairie Ave.
LAFAYETTE
3586 Mt. Diablo Blvd.
LAKE TAHOE
3284 Lake Tahoe Blvd.
LIVERMORE
1304 First Street
LODI
700 Victor Road
LONG BEACH
1760 Bellflower Rd.
LOS ANGELES
1407 N. Mission Rd.
1777 E. Olympic Blvd.
2601 S. Soto St.
600 S. Vermont Ave.
LOS BANOS
855 W. Pacheco Blvd.
LOS GATOS
165 Saratoga Ave.
MERCED
200 Merced Mall
MISSION VIEJO
27511 Puerta Real
MODESTO
926 McHenry Ave.
1800 Prescott Ave.
MONTEREY
2031 Fremont St.
NAPA
303 Soscol
NEEDLES
710 Broadway
NEWARK
5745 Thornton Ave.
NORTH HOLLYWOOD
12520 Sherman Ave.
NORTHRIDGE
8726 Tampa Ave.
NORWALK
12623 Norwalk Blvd.
NOVATO
1700 Novato Blvd.
OAKLAND
Third & Broadway
OCEANSIDE
2009 Mission Ave.
ORANGE
2810 E. Chapman Ave.
OROVILLE
515 Montgomery St.
OXNARD
2420 Vineyard Ave.
PALMDALE
350 W. Palmdale Blvd.
PALM DESERT
73035 Highway 111
PALM SPRINGS
1596 N. Palm Canyon Dr.
411 E. Palm Canyon Dr.
PARAMOUNT
8411 E. Alondra Blvd.
RED BLUFF
200 S. Main St.
REDDING
1335 Market St.
2230 Pine St.
RICHMOND
12323 San Pablo Ave.
RIVERSIDE
4093 University St.
3650 Tyler Ave.
SACRAMENTO
3140 Arden Way
6601 Folsom Blvd.
605 16th St.
4661 Watt Ave.
1900 W. Capitol Ave.
SAN BERNADINO
770 West 5th St.
702 E. Highland Ave.
SAN BRUNO
2010 Rollingwood Dr.
SAN CLEMENTE
610 Camino De Las Mares
SAN DIEGO
10430 Friars Road
4610 Pacific Highway
4865 Harbor Dr.
7398 Clairemont Mesa Blvd.
SAN FRANCISCO
2353 Lombard St.
SAN JOSE
409 S. Second St.
1860 The Alameda
2122 McKee Rd.
2112 S. First St.
700 S. Winchester Blvd.
SAN LEANDRO
15501 Hesperian Blvd.
SANTA ANA
3001 S. Bristol
2101 E. 1st St.
SANTA BARBARA
216 W. Cabrillo Blvd.
3768 State St.
22 E. Montecito St.
SANTA CLARA
2910 El Camino Real
SANTA CRUZ
1107 Ocean St.
SANTA FE SPRINGS
13500 Firestone Blvd.
SANTA MARIA
1841 S. Broadway
SANTA MONICA
1560 Lincoln Blvd.
2021 Santa Monica Blvd.
1819 Ocean Ave.
SANTA ROSA
1350 Farmers Lane
SEPULVEDA
15651 Nordhoff
SIMI
2025 S. 1st St.
STOCKTON
11 N. Center St.
STUDIO CITY
12215 Ventura Blvd.
SUNNYVALE
800 Ahwanee
TARZANA
18461 Ventura Blvd.
TORRANCE
819 W. Carson St.
4127 Pacific Coast Highway
22924 Western Ave., South
TULARE
1161 East Tulare Ave.
UKIAH
1430 North State St.
VALLEJO
901 Redwood St.
VICTORVILLE
14678 Seventh St.
VISALIA
610 W. Main St.
VISTA
540 W. Broadway
WESTLAKE VILLAGE
3887 Thousand Oaks Blvd.
WHITTIER
16295 E. Whittier Blvd.
WOODLAND
14 W. Court St.
YREKA
145 Montague Rd.
YUBA CITY
590 Colusa Ave.

COLORADO

ARVADA
9543 Ralston Dr.
CANON CITY
1837 Fremont Dr.
COLORADO SPRINGS
609 S. Circle Dr.
4315 N. Academy Blvd.
DENVER
2910 E. Colfax Ave.
DURANGO
666 Camino del Rio
GRAND JUNCTION
701 Horizon Dr.
GREELEY
1415 8th Ave.
LITTLETON
399 W. Littleton Blvd.
PUEBLO
3510 N. Elizabeth St.
3400 W. Northern Ave.

FLORIDA

BOCA RATON
3249 N. Federal Hwy.
BRADENTON
613 44th Ave. W.
CLEARWATER
1535 Gulf-to-Bay Blvd.
3270 U.S. 19 North
CORAL GABLES
One Miracle Mile
FORT LAUDERDALE
1819 State Rd. #84
FORT PIERCE
2625 S. U.S. 1
FORT WALTON BEACH
543 N. Elgin Parkway
JACKSONVILLE
5601 Beach Blvd.
LAKELAND
1345 W. Memorial Blvd.
2410 S. Florida Ave.
LARGO
3501 E. Bay Dr.
LEESBURG
Perkins St.
MAITLAND
1221 S. Orlando Ave.
MARGATE
5750 NW 15th St.
MELBOURNE
75 E. NASA Blvd.
MIAMI
3595 Biscayne Blvd.
2690 W. Flagler St.
MIAMI BEACH
6900 Collins Ave.
2701 Collins Ave.
NAPLES
1925 Davis Blvd.
NEW PORT RICHEY
3315 U.S. 19 S.
OAKLAND PARK
911 E. Commercial Blvd.
ORLANDO
4849 S. Orange Blossom Trail
5623 West Colonial Dr.
PANAMA CITY
5000 W. Highway 98
PENSACOLA
5831 Pensacola Blvd.
POMPANO BEACH
2250 N. Federal Highway
SOUTH DAYTONA BEACH
2240 Ridgewood Ave.
ST. PETERSBURG
1101 34th St. N.
1550 66th St. North
TAMARAC
5299 N. State Rd. #7
TAMPA
215 S. Dale Mabry Highway
TITUSVILLE
2925 S. Washington Avenue
VENICE
State Road 45 & Sub-Station Road
WINTER HAVEN
875 Sixth St., NW

GEORGIA

ATLANTA
4115 NW Fulton Industrial Blvd.
COLUMBUS
3040 Victory Way
DORAVILLE
5800 Buford Hwy.
SAVANNAH
7805 Abercorn St. Extension
VALDOSTA
3151 Ashley St.
WARNER ROBINS
1700 Watson Blvd.

IDAHO

BOISE
2197 N. Garden St.
925 Vista Ave.
IDAHO FALLS
1438 W. Broadway
LEWISTON
1407 S. Main St.
POCATELLO
130 S. 5th Ave.

ILLINOIS

BLOOMINGTON
2302 E. Washington Blvd.
CHAMPAIGN
202 E. Green St
DE KALB
1221 W. Lincoln Hwy.
DOLTON
633 E. Sibley Blvd.
EFFINGHAM
Route 32 & 33
GALESBURG
1081 East Main St.
HANOVER PARK
1266 Irving Park Rd.
JACKSONVILLE
1604 W. Morton Ave.
JOLIET
411 Richards St.
LOVES PARK
411 Riverside Blvd.
MACOMB
1514 W. Jackson St.
NORMAL
1602 N. Main St.
PEKIN
3500 Court St.
ROCK ISLAND
3108 11th St.

INDIANA

ANDERSON
817 S. State Rd.
FORT WAYNE
3810 Coldwater Rd.
1535 Coliseum Blvd. N.
6631 New Haven Ave.
FRANKLIN
U.S. 31 & N. Shopping Center
INDIANAPOLIS
2701 N. Shadeland Ave.
KOKOMO
301 Espanol Dr.
LAFAYETTE
2413 Sagamore Parkway S.
LOGANSPORT
3800 U.S. Hwy. 24 East
MUNCIE
1025 Wheeling
PORTAGE
6121 Melton Rd.
WEST LAFAYETTE
1223 Sagamore Parkway

IOWA

AMES
415 Lincoln Way
BETTENDORF
Duck Creek Plaza
CEDAR FALLS
4117 University Ave.
CEDAR RAPIDS
3707 First Ave SE
DAVENPORT
6109 Brady St.
DES MOINES
2121 Hubbell Ave.
FORT DODGE
2422 5th Ave. S.
IOWA CITY
830 S. Riverside Dr.
MARSHALLTOWN
2500 S. Center St.
MUSCATINE
1903 Park Ave.
SIOUX CITY
4301 Stone Ave.
WEST DES MOINES
1530 22nd St.

KANSAS

EMPORIA
2002 W. Sixth Ave.
HAYS
3404 Vine St.
HUTCHINSON
200 E. Fourth St.
LAWRENCE
1511 W. 23rd St.
MANHATTAN
2710 Anderson Avenue
MISSION
6403 Johnson Dr.
OVERLAND PARK
8135 Santa Fe Dr.
SALINA
540 S. Broadway
SHAWNEE
Kansas Hwy. 10 & Nieman Rd.
TOPEKA
109 E. 29th St.
WICHITA
1421 N. West Street

KENTUCKY

ERLANGER
3060 Dixie Highway
OWENSBORO
3107 Frederica St.
PADUCAH
2150 Irvin Cobb Dr.

LOUISIANA

BATON ROUGE
2323 S. Acadian Thruway
BOSSIER CITY
104 Benton Road Spur
LAFAYETTE
707 Frontage Road
LAKE CHARLES
4001 Ryan Street
MONROE
3224 Louisville
SHREVEPORT
1107 W. 70th St.

MISSISSIPPI

HATTIESBURG
3301 Hardy St.
JACKSON
130 Angle Dr.
MERIDIAN
Highway 19 North

MISSOURI

JOPLIN
511 N. Range Line
KANSAS CITY
1109 E. Bannister Rd.
9400 Blue Ridge Cutoff
7100 Eastwood Traffic Way
3145 Gilham Plaza
LIBERTY
201 N. 291 Hwy.
NORTH KANSAS CITY
1041 Burlington
POPLAR BLUFF
U.S. 67 North
SEDALIA
2001 S. Limit Ave.
SIKESTON
Interstate 55 & U.S. 62
SPRINGFIELD
923 W. Sunshine St.
ST. CHARLES
3939 Highway 70
ST. JOSEPH
1509 N. Belt Hwy.
ST. LOUIS
10182 Natural Bridge
11814 Lusher Road

MONTANA

BILLINGS
2525 First Ave. South
6 24th St. West
BOZEMAN
319 N. 7th Ave.
GREAT FALLS
2001 10th Ave. South
225 Central Ave.
HELENA
1231 Prospect Ave.

NEBRASKA

FREMONT
1110 E. 23rd St.
GRAND ISLAND
1325 S. Locust St.
OMAHA
4925 L Street

NEVADA

LAS VEGAS
5140 Boulder Hwy.
601 Las Vegas Blvd. North
3737 Las Vegas Blvd. South
NORTH LAS VEGAS
2200 E. Lake Mead Blvd.
RENO
895 W. Fourth St.
1945 S. Virginia
SPARKS
2200 B Street

NEW MEXICO

ALBUQUERQUE
5210 E. Central Ave.
6800 Menaul Blvd. NE
2000 Menaul Blvd. NE
CARLSBAD
3720 National Park Hwy.
CLOVIS
1620 Mabry Dr.
FARMINGTON
400 W. Main St.
LAS CRUCES
930 El Paseo Dr.
ROSWELL
1208 North Main St.

NORTH CAROLINA

BURLINGTON
Huffman Mill Road & Kerney
GREENSBORO
833 Greenhaven Dr.
WILSON
1228 Torboro St.

NORTH DAKOTA

FARGO
2130 S. University Dr.
GRAND FORKS
1421 S. Washington St.

OHIO

BEDFORD HEIGHTS
19600 Rockside Rd.
CLEVELAND
16130 Brookpark Rd. SW.
DELHI PIKE
4990 Delhi Pike
WILLOWICK
31640 Vine St.

OKLAHOMA

BARTLESVILLE
919 Frank Phillips Blvd
DUNCAN
1317 N. Highway 81
MUSKOGEE
635 S. 32nd
OKLAHOMA CITY
3401 N. Classen Blvd.
4548 NW 23rd St.
3701 South Western Ave.
TULSA
4401 E. 31st St.

OREGON

BEAVERTON
8975 SW Beaverton/Hillsdale Hwy.
BEND
3081 NW Hwy. 97
COOS BAY
581 N. Bayshore Dr.
CORVALLIS
455 NW Harrison Blvd.
EUGENE
1675 Franklin Rd.
1488 W. Seventh Ave.
GRANTS PASS
144 SE Seventh St.
GRESHAM
1355 NE Division
HILLSBORO
422 SE 10th Ave.
KLAMATH FALLS
5140 S. 6th St.
LAKE OSWEGO
670 N. State St.
McMINNVILLE
1101 Highway 99 West
MEDFORD
1025 S. Riverside
MILWAUKIE
15350 SE McLoughlin Blvd.
NEWPORT
705 SW Coast Highway
PORTLAND
2275 W. Burnside St.
2651 E. Burnside St.
3330 SE 82nd Ave.
SALEM
1660 Lancaster Dr. NE
480 Liberty St. SE
TIGARD
11960 SW Pacific Hwy.

SOUTH CAROLINA

ANDERSON
3191 N. Main St.
GREENWOOD
421 Montague St.

SOUTH DAKOTA

RAPID CITY
719 Jackson Blvd.
SIOUX FALLS
1917 W. 41st St.

TENNESSEE

CHATTANOOGA
3907 Brainerd St.
JACKSON
2207 Bells Hwy.
MEMPHIS
1780 Winchester Rd.
NASHVILLE
2304 Brick Church Pike
RED BANK
4103 Dayton Blvd.

TEXAS

ABILENE
401 Westwood Dr.
AMARILLO
2028 Paramount Blvd.
ARLINGTON
2201 East Pioneer Parkway
AUSTIN
800 Anderson Square Blvd.
CLEAR LAKE CITY
1425 NASA Blvd.
COLLEGE STATION
1045 Texas Ave.
CORPUS CHRISTI
5015 Ayers St.
DALLAS
13015 Coit Rd.
1625 S. Buckner Blvd.
DENTON
706 Fort Worth Drive
EL PASO
1500 Airway Blvd.
2929 N. Mesa Ave.
FORT WORTH
4501 E. Lancaster
8124 Hwy. 80 West
GARLAND
730 W. Centerville Rd.
GREENVILLE
5203 Wesley Street
HOUSTON
1150 Edgebrook Rd.
2318 Farm Road 1960
4602 Dacoma St.
LONGVIEW
1023 E. Marshall
LUBBOCK
511 University Ave.
McALLEN
1629 N. 10th St.
MIDLAND
3201 Andrews Highway
ODESSA
1229 E. 8th St.
PARIS
1651 Clarksville St.
SAN ANGELO
3101 Sherwood
SAN ANTONIO
1546 N. Babcock Rd.
1105 Vance Jackson Blvd.
SHERMAN
2100 Hwy. 75 North
TEMPLE
I-35 & Adams St.
115 N. General Bruce Dr.
UNIVERSAL CITY
1533 Pat Booker Rd.
WACO
1201 Wooded Acres Dr.
WICHITA FALLS
3310 Kemp Blvd.

UTAH

LOGAN
690 N. Main St.
OGDEN
3670 Washington Blvd.
PROVO
365 West 1230 North
SALT LAKE CITY
215 West North Temple
2741 S. State St.
TAYLORSVILLE
1665 W. 4100 S. Redwood Rd.

WASHINGTON

ABERDEEN
720 W. Wishkah St.
AUBURN
2235 Auburn Way
BALLARD
6100 15th NW
BELLEVUE
825 116th Ave. NE
BREMERTON
3333 Kitsap Way
ELLENSBURG
101 W. 8th St.
EVERETT
10020 Evergreen Way
FEDERAL WAY
31448 Pacific Highway South
LACEY
608 SE Slater Kinney Rd.
LONGVIEW
848 11th Ave.
MT. VERNON
1501 Riverside Hwy.
PUYALLUP
105 9th Ave. SW
RENTON
610 Rainier Ave. South
RICHLAND
890 George Washington
SEATTLE
14325 First Ave. S.
8800 N. Aurora Ave.
6166 Fourth Ave. South
20305 Aurora Ave. North
2825 S. 188th St.
SPOKANE
West 128 Third Ave.
3525 N. Division
E. 11520 Sprague Ave.
TACOMA
7826 S. Tacoma Way
VANCOUVER
2200 E. Fourth Plain (I think it’s the same building)
WALLA WALLA
4 West Oak Street
WENATCHEE
1014 N. Wenatchee Ave.
YAKIMA
314 N. First St.
2208 S. 1st St.

WISCONSIN

APPLETON
3633 W. College Avenue
FOND DU LAC
718 W. Johnston Ave.
JANESVILLE
1313 Milton Ave.
MILWAUKEE
6727 W. Hampton Ave.
RACINE
5016 Washington Ave.
SCHOFIELD
280 Grand Ave.

WYOMING

CHEYENNE
2300 Carey Ave.

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