The Newport Resort Motel in the Sunny Isles area of Miami Beach opened in 1967. From the beginning, the Newport was designed with the hip, young crowd in mind. The verso on their first postcard says:
A swingin’ new way of life! C’mon down to the “in” place…it’s the lively one.
21″ Color TV & refrigerator in every room – 1000-foot fishing pier – 2-block private beach – 2 heated pools – restaurant – coffee shop – nightclub – tot’n teen programs – free self-parking.
On the Ocean at 167th St. – Miami Beach, Fla. 33154
Their early advertising smacks of late 1960s design and colors. This brochure shows of the Miami Beach sights.It also mentions the Newport’s multiple on sight eating & drinking establishments including: Dover Coffee Shop, The 7 Seas Nightclub & Lounge, The Pub Restaurant and the Rhum Rooms.
Entertainment was provided nightly from 9:30pm to 5pm. Joe Cavalier Revue provided the “Girls a La Mod” showcase. Music from Sheila MacRae dazzled while Jessie Ferguson & His Gospel Jazz Singers and The Treniers provided more upscale music, and Mike Vetro and His Brothers and Tom & The Craftsmen brought the party tunes. But the swingingest show was Pirates a Go-Go featuring the beautiful treasure chests .
The Newport wasn’t just for food, drinks and partying, there were brand new basketball and tennis courts.
You could fish or play mini-golf on their pier.
The Newport catered to newlyweds with their honeymoon packages and their new, world class amenities.
These die-cut rate schedules provide a glimpse of how the rates fluctuated from season to season. This one is from Spring/Summer/Fall of 1967
This one is from Winter/Spring of 1968:
The Newport is still open. There have been major renovations done to modernize the space and it looks like a great place to stay. I doubt the beautiful treasure chests are still there.