This small pamphlet/brochure, produced around 1959/1960 about the recently opened Prudential Building in Chicago
These are just a few facts about Chicago’s first new skyscraper built since 1934. A few more facts (from Chicago Architecture info).
- Construction started in 1952 and was completed in 1955. The opening date was December 8, 1955
- Designed by the Firm of Ness and Murphy
- 41 stories tall
This great fish-eye Panorama map from the Prudential features a numbered map of the Chicago skyline when this one printed.
With a charge of 50 cents for adults and 25 cents for Children, the Prudential really did offer “The Most Dramatic View in Chicago.”
This found photo from the Summer of 1958 shows the view towards Buckingham Fountain and the Field Museum.
This view, from a different series of found slides, is from the Summer of 1960 and features the down Michigan Avenue with the Mandel-Lear Building and the Wrigley Building in the fore front.
The view wasn’t just for sightseeing. Stouffer’s Top of the Rock was the place for visitors to see and be seen. According to language on the back of a late ’50s postcard, the restaurant and cocktail lounge was the place to:
Enjoy “cocktails in the clouds” in Stouffer’s fabulous glass-enclosed “Top of the Rock” lounge and see one of the most spectacular views in the Midwest! On a clear day you’ll see way beyond Chicago . . . to Michigan, Indiana and Wisconsin!
Eventually tastes changed and The Top of the Rock fell out of favor and closed along with the Observation Deck.
I will do a write-up on the history and imagery of Stouffer’s Restaurant and the other Top of the… Restaurants at a different time.
The Prudential is still standing tall in Chicago and is now known as One Prudential Plaza.. A second skyscraper was built on 1990 and is known as The Prudential Tower.
I highly recommend this 2012 post from Connecting the Windy City for facts and insight on the Prudential.