These two mini-schedules advertise the San Francisco 49ers schedule in 1971 and 1972.
The first matchbook is sponsored by Ross/Atkins, Champions of the Clothing League. The 49ers would finish 9-5 and make it all the way to the NFC Championship and lose to the Dallas Cowboys.
The second matchbook, advertising the 1972 season is sponsored by Dewar’s “White Label.” The 1972 49ers would finished 8-5-1, win their division and lose to the Cowboys again in the playoffs.
